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F1: Spyker to be called Force India in 2008

Posted by abyjain on October 20, 2007

Originally uploaded by abyjain

And one more “Happy to be an Indian” moment has just come in for me, thanks to Vijay Mallya, who incidentally was also my host for the 2006-2007 New Years eve bash at his palacial residence in Goa.

As per the latest news, emanating from Brazil, Vijay Mallya wants to rename the Spyker team Force India in 2008. That is so amazing. I also wonder, that alongside his party/glamour side which seems to have taken Vijay Mallya into F1, it might even turn out to be a phenomenal money spinner for the beer man. The obvious thing is, there is so much ad-money available in India looking for suitable avenues to spend it on. Now with the whole India concept coming in to F1, with the track in Delhi coming on as well at the end of the decade, this will be a huge opportunity for advertisers.

On top of all this, if the team/Mallya can secure enough money and talent to make it one of the leading teams in F1 (I’d agree that the chances are remote), then I am willing to contend that F1 will only be second to cricket in terms of commercial success in India. The more I think, the more I am inclined to equate this whole operation with genius. It’s creating an opportunity of a lifetime out of nothing to start with. Well done Mr. Mallya – can I have some super VIP passes for your team-truck?

The original article where I got to read this news is available here.

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